As the world of #blockchain and non-fungible tokens (NFT) continues to expand, so does the need for a professional and unique logo for startups entering this space. A logo is an essential part of any business, and for a #startup #consultancy focused on #NFT and blockchain technology, it's even more important.

Our logo should reflect the values, mission, and vision of our startup. It should reflect what iMBDigital.Gallery_ stands for and the kind of people we are. It should also be recognizable and memorable.

Creating a logo is an important part of starting a successful business. And now we are out of the testing phase! A unique logo that stands out from the crowd is essential for any startup consulting company focused on NFT and blockchain technology, so let's get to work!

Different ideas were generated and tested. It turned out that #color and #geometric #shape had to be brought into a #creative interplay.

It was clear to us that the trunk, the root, should also be recognizable in the color. iMBDigital.Gallery_ was created out of iMB iMBSolutions iManagementBrazil in 2021. The predominant color here is shades of gray, actually everything from light gray to graphite black.

What is the significance of the color #orange in our logo?

The color orange is often associated with #energy, #enthusiasm and #excitement. It is a #vibrant, #happy color that can evoke feelings of #optimism and #creativity.

Orange is often used to symbolize #strength and #determination. It can represent #courage, #ambition and #confidence. It is a good choice for our logo, which is meant to inspire and energize.

The color orange is also associated with joy and #happiness. It is a good choice for our logo, which is meant to be #playful and #creatively #experimental.

Overall, we realized in our #LoFi tests that the color orange stands for many different things, depending on the context and the message.

What is the significance of the colors #gray and #graphite #black in a logo?

As mentioned, it's primarily the association with the root: iMB. We chose the colors gray to graphite black during the redefinition phase of iMB (2021) to create an elegant, #postmodern look. Shades of gray are often associated with #professionalism, #efficiency and #agility. Likewise, we also use this combination to express #stability and #reliability to clients and in #communication. Graphite black is often associated with #resilience and #authority.

When gray and graphite black are used together, they can convey an image of lived resilience and modernity.

The choice of #geometry

iMBDigital.Gallery_ originated as a startup in the NFT market for the #photography segment. In the meantime, complementary consulting services within #transformation projects are also handled by iMB in the fields of #BusinessModelTransformation, Blockchain, #Web3, #Tokenizing, NFT and #AI in #industrial #valuechains or #marketing applications.

The geometry is reminiscent of the ground lenses in lenses for cameras.