On Apple Books, we are launching a coffee table book created by AI & ML
One thing up front, here's a free downloadable of a book.
Almost three months late - learned a lot!
At the end of 2021, we founded the startup iMBdigital.Gallery_. What was initially intended as a playground for NFT applications has evolved as its own design thinking lab. We have now already developed NFT strategies for marketing in two companies; in the first case it was a Brazilian national sports series and in the second case we were on the road for a national lifestyle brand. Currently, there are two projects in development where the focus is on blockchain-based tracking for commodities to generate bio-energy.
In this environment, we (iMBdigital.Gallery_ and iMB) have tested very intensively most different applications of AI and ML since the first quarter of 2022. Each solution in itself has its pros and cons. But how do you get user-centric integration right?
Creativity Lab
So we created our own internal project. The result was to be published on 01 January 2023. The idea was to integrate visual ML and text AI in as many aspects as possible and create an overall project. We wanted to know where the limits are and what we can already achieve as pure OT operators.
Craftsmanship in the digital space, not so different compared to physical work
Work steps Prompt Engineering
1. Autonomously, a ML analyzes 5,840 photos from the year 2022, all taken in São Paulo.
2. An AI independently generates chapters and assigns the photos to chapters. Downstream, the AI reduces the chapters and selects photos according to criteria defined in prompt engineering.
3. The ML defines visual pre-sets to give the photos the urban mood autonomously, based on prompt engineering.
4. Autonomously the AI generates layout suggestions based on trainig data from Coffee Table Books from Amazon web store.
5. Autonomously the AI groups the photos into the selected layouts.
6. Based on steps 1-3, the AI is provoked to generate texts; in the process, the AI hallucinates to generate poems and/or fictional stories explicitly with corresponding prompts.
Final step by human
Selection or adjustment of text fonts; the first uploads on e.g. Apple Books showed an error rate of 3.8% in the graphical mapping. Had done the pre-publishing work in the conventional way, we would undoubtedly have needed 4-6 times as much time. But what became clear again is that a deeper general knowledge is absolutely indispensable to achieve good results in prompt engineering. The idea that an AI and ML "just takes the work away" from us users is completely wrong.
Apple Books Download
The result of a digital coffee table book can be downloaded for free via Apple Books at the following link:
click on the thumbnail and get access to the book download on Apple Books
Download link
http://books.apple.com/us/book/id6446378012
Soon a version will be available via Google Play.
Stay tuned for Google Play launch
Some key learnings
iMB has been using AI and ML applications very intensively in process mining since around mid-2022. This digital book project also clearly shows us that AI and ML will massively change some B2B services.
Example from iMB: What is the impact of AI on BPM?
AI is playing an increasingly important role in business process management (BPM). AI can be used to help analyze data stored in the cloud, as well as to help ensure the security and trustworthiness of digital transactions. Additionally, AI can be used to help develop and improve BPM systems, as well as to help identify and improve processes. For example, AI can be used to help identify inefficiencies in a process, such as bottlenecks or wasteful activities. It can also be used to help determine which tasks can be automated or optimized to improve process efficiency. Additionally, AI can be used to help identify risks or potential issues with a process, as well as to help predict future process performance. Overall, AI is playing an increasingly important role in BPM. By leveraging AI, businesses can gain a competitive edge and ensure the security and trustworthiness of digital transactions.
All these aspects are currently being tested in a user-oriented project by the colleagues at iMB in Process Mining.
Traditional accounting and the corresponding outsourced process, known as BPO, is getting old faster than many would dare to think.
Our experience in a marketing-oriented project mission: How AI can be used in marketing campaigns?
AI can be used in marketing campaigns in a variety of ways. AI can be used to create personalized content and target ads to specific users. AI can also be used to analyze user data and identify trends in behavior and preferences. Additionally, AI can be used to optimize campaigns in real-time, by automatically adjusting the content and targeting of ads based on user data. Finally, AI can be used to automate tasks such as scheduling posts and responding to messages.
Crucial understanding required: prompt engineering - a new profession?
Out of our creativity lab: How AI will influence on a marketing campaign of a digital book?
AI can be used to influence a marketing campaign for a digital book in a variety of ways. AI can be used to create personalized content that is targeted to readers and potential customers. AI can also be used to analyze user data and identify trends in behavior and preferences. Additionally, AI can be used to optimize campaigns in real-time, by automatically adjusting the content and targeting of ads based on user data. Finally, AI can be used to automate tasks such as scheduling posts and responding to messages.
