The South By Southwest (SXSW), held in Austin, Texas, from March 8th to 16th, 2024, witnessed an impressive gathering of over 300,000 people from approximately 100 countries. This renowned event is celebrated as one of the world’s largest gatherings for innovation, technology, and culture. Brazil played a significant role in this year’s SXSW, achieving a record-breaking attendance among both speakers and visitors. SXSW (South by Southwest) holds immense significance for the generative AI industry. As a melting pot of creativity, technology, and innovation, SXSW provides a fertile ground for AI practitioners, researchers, and enthusiasts to converge, collaborate, and explore the latest trends.