Behind the Viewfinder

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Behind the Viewfinder #

The NFT photography market
NFT market, Photography, business outlook Curator Team iMBdigital.Gallery_ NFT market, Photography, business outlook Curator Team iMBdigital.Gallery_

The NFT photography market

Photography is an important part of the global NFT market, as it is one of the segments that has seen significant growth and innovation in recent years. This means that digital photography can now be sold on the same level as traditional art, and that photographers can benefit from the advantages of NFTs, such as authenticity, scarcity, and ownership. Looking ahead, the trends in 2024 showcase the adaptability of NFT photographers to the digital age. The integration of artificial intelligence, as seen in Kate Woodman's work, exemplifies a fusion of technology and creativity. Meanwhile, the rising concern about environmental impact has prompted some photographers, like Cath Simard, to adopt sustainable practices and use their art as a means to raise awareness about climate change.

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Also, curated digital photo projects are regularly turned into NFT and marketed on open digital commerce platforms. 

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