It all begins with an idea: Creativity_Concept_Reality

What happens when the physical world merges with the digital world? This is what we currently call "metaverse." Unlike virtual reality, where you are completely immersed in a 3D world, our existing environment is augmented by various augmented reality technologies. The boundaries between the physical and the digital are blurring. Already in the past, we have experimented with 360-degree cameras and watched the videos with VR glasses. But what is happening now goes far beyond that.

Workshop: a company wants to build a metaverse for its product presentation. There is nothing like creating a physical world out of light, colors, digital effects and sounds. The world is built by hand, digitally enriched and then modeled as a digital business model.